We discussed the first step to creating an efficient PPC strategy multiple blog posts ago.

But what is the most important one?

And no, we’re not talking about a mug of hot coffee, a cozy office, or patience.

Although, those 3 help a lot.

We’re talking about KEYWORD research.

What does effective keyword research need in your opinion?

Here are our 3 suggestions:

• Approximate search volume;
  
  
• Evaluating the competition,
  
  
• And relevance of each keyword.

A few advantages of effective keyword research:

1. It allows you to identify relevant and high-performing keywords for your product,
   
   
2. help you rank higher in search results,
   
   
3. increase visibility,
   
   
4. ultimately drive more sales,
   
   
5. your ads are being shown to the right audience and
   
   
6. higher advertising product quality scores can help lower your advertising cost.

Last but not least, knowing what customers are searching for will help you properly assess a product’s revenue potential before you start selling it.