Posted: May 31
Did you know that USA customers open around 14 detail pages on average before buying? They spend a few seconds on every one of them, scanning if they will find what they want.
What does this mean? Your product detail page (PDP) has to be their number one choice. There are 2 main elements included in the detailed page.
Let’s take a look at some of their specifics and how to optimize them properly.
Copy is the first crucial part of every PDP
It’s important for the A9 algorithm and your customers as well. People need to see all the information about the product. It has to be readable and influential at the same time.
Amazon needs to find all the essential keywords in your copy from a strategic perspective. Your KW types, placements in the title, bullet points, and description should be SEO-optimized.
Visuals are the most important part for the customers
They often skip the copy when they have many choices and scan only the infographics. Based on their quality, customers choose their favorites and continue to dig deeper into the product.
If the visuals are low quality, people will assume that your product is not worth it.
Both the written part and visuals have to tell a good story together. They have to cover all the consumer’s questions. Their decision to buy your product would be dictated by the quality of information and emotion you give them. If you fit their 5/5 questions about your product – they are IN.
A well-optimized PDP is one of the Amazon highways to ToS placements. If you try to build an acceptable one, you will have mediocre results.
AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.
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