Sellers, do you know the first step to building a long-term PPC strategy?

Define your advertising goals and objectives.

It means identifying what you want to achieve through your PPC campaigns, such as:

• increasing sales,
• improving visibility,
• driving traffic to your Amazon listings,
• increasing profitability
• organic ranking growth

Once you have clearly defined your advertising goals and objectives, you can create a plan for achieving them.

This plan should include all aspects of your PPC campaigns, including:

1. keyword research,
2. ad copy creation,
3. campaign structure,
4. and performance monitoring.

Important to note:

You must align your ad goals and objectives with your overall business goals and marketing strategy.

This way, you can create a cohesive and effective plan that helps you achieve your long-term goals.

This takes us to the question – what is your first step when building your PPC ad structure?