It’s all about the flywheel effect. This is why Amazon is so successful.

How does the product flywheel look?

• When we have more sales, this leads to more customer reviews.  
• The reviews get you a better conversion rate. This leads to a better organic ranking.
• From the better ranking, we have more traffic.
• More traffic means more profits to improve customer experience, by cutting prices, for example.
• Better experience leads to more conversions and actual sales.

And we start all over again. 

We can see that every element from the flywheel is an incremental part of a long-term Amazon strategy. And none of them is less important than the other.

You want more Amazon commerce tips & tricks? Don’t miss our blog section!