Thirty percent of customers don’t redeem the coupon when purchase products from Amazon! We’ve seen this in multiple of our clients’ accounts.

Let’s dive deeper into Amazon coupons and find the reasons.

Coupons are a discount option for your customers to save money on the products they are interested in.

From the Seller’s perspective, this pricing strategy is paid, and its goal is to lower the price and increase your conversions and sales. The minimum coupon you can use is 5% off, and the maximum is 50%. You can already assume which coupon is more effective and attention-grabbing.

Offering a 5% or 10% off coupon will rarely impact your performance. This is why sometimes you better lower your price (a free-of-charge action step) than pay for a discount that will have the same effect on your performance.

In our experience, when we launch a new product, we see that a 40% discount on the REAL price of the product is a massive success. It has a significant effect on conversions, sales, and ranking. Also, compared to competitors’ prices, a 40% real discount is a game-changer for consumers.

There is a risk of losing your Buy box in these situations due to massive price decrease, but this is easily fixable. You just have to lower the coupon discount.