First things first! What is the strike-through price?

It is a visible discount from “the manufacturer’s” recommended retail price. It also allows you to display the original price of your product with a strike-through line and the discount price next to it.

What are the 3 ways to get the strike-through?

Sell one or multiple products at their full price

It has to be your recommended retail price or RRP/MSRP. Lower that price, and you will get the strike-through.

Sometimes, you don’t need to sell at full price.

If the Amazon robot connects your UPCs to those on your website (or other marketplaces) the algorithm connects with it and indicates if you sell at the same price on Amazon.

SAS Core managers

They can help you manually connect your Amazon listings with your website listings. This way, you can display the strike-through price if you are selling your product on RRP on your website.