Three tips when you want to expand your Amazon business on the international market:

Don’t expand to more markets than absolutely needed at one time.

But we have the budget, we are ambitious to grow fast. Why not? Let’s imagine you want to expand from the US marketplace to the European market. There are nine countries. Each of them needs a massive amount of work and research. You have to dive deep into each country’s regulations, specific laws, product-specific compliance, logistics, etc.

Start with 1 market. If you sell in the US, expand to Germany. Take your time and ensure you are familiar with the supply chain, and have a registered VART, LUCID, and WEE if needed. Find the proper company to work with for your product compliance, and spin the wheel. In a couple of months, add another market – France, Spain, or Italy.

Don’t rush your progress. It’s not a matter of money, it’s usually a matter of human resources. People are your most valuable asset, and you have to be sure they do their job in good condition.

Find a proper translation company.

But not a standard translation company. You need an Amazon translation company that does keyword research and RE-WRITE your listings in the chosen language. This way, you won’t miss opportunities because of messed up copy and 0 SEO.

Use the Amazon Country-Specific Upload tool to upload translated infographics for each marketplace.

Expanding on the international market is part of a long-term strategy. You have to consider the pros and cons of multiple expansion options.