Who said that only Christmas is “the most wonderful time of the year”?

Some Amazon sellers start with Halloween. It’s the day that both they and their customers are waiting for so long.

Let’s see some tricks for your Amazon strategy to avoid the treats behind the door.

• Get stock on time – Middle summer is the best time to get in-stock for Halloween. Some buyers are browsing and purchasing in the middle of September. Don’t wait for time to hit you.
• Transform your account for the holiday – Make sure that your account or storefront is well dressed up with Halloween themes. Let the holiday spirit work for you.
• Use top-notch keywords – Don’t forget to boost your conversions by adding Halloween keywords in your titles.

Spend less by spending more

Such a massive event is worth increasing your advertising budget and bids. When your conversions are performing much better the ACOS will follow as well.

No doubt, Halloween is an important occasion to monitor your Amazon strategy and business performance closely.

Do you sell on Halloween and how do you prepare for it?