A few blog posts ago we discussed the Sponsored Products basics. 

We mentioned they are the skeleton of an effective PPC structure. Here are 3 PRO Tips from my experience that can be useful for your SP campaigns:

PRO Tip #1: Doing basic keyword research before running your SP campaign is essential. To know the top 10 keywords that are most relevant to your niche according to Amazon, follow these steps: 

• Log in to your Seller Central account
• From the left side menu, choose Growth
• You will see several options – choose Marketplace Product Guidance
• Then select Category Insights from the Dashboard (upright of the page)
• There Search and Choose your category

The platform will also give you numbers to prove the relevance and performance of the keywords. 

IMPORTANT TO NOTE: If you are a new Seller and just started selling on the platform, Amazon may not know what KWs are relevant to your product if there is no data. You might want to do additional keyword research through tools like Helium10. When you have your first 15-20 main keywords, start with exact match campaigns. 

Gradually shift to discovery campaigns – auto, broad, and phrase match. This approach helps refine your audience targeting and maximize ROI while exploring new potential keywords to rank for.

PRO Tip# 2: Don’t forget about the hard indexing. Before running or investing in SP, ensure your top search terms are included in your title, bullet points, or description. Your ads will perform better because the A9 will have confirmation that these phrases are relevant to your listing. This way, your product is more likely to get a higher organic ranking and lower CPC for the position.

PRO Tip#3: Always pay attention to budgets. Campaigns can never run out of budget at an account and individual campaign level. It’s essential to check your ad spend in the last few days and analyze if it’s close to your overall or individual budget limit. 

The advertising algorithm is highly upgraded and can distribute the campaign’s budget so you don’t see them go Out of Budget (OOB). If you’re close to the budget limit, you risk the A9 reducing your ads’ visibility in the evening. The late part of the day is when the Conversion Rate (CR) is highest, and you want to be seen the most.