Numbers are crucial for measuring your Amazon Ads performance. They give you the right track. But they are not enough!

If they are the backbone of your account, Creative is its fuel to success.

Here are 7 tips on how to use Creative to influence your advertising performance:

• Use high-quality images and video: Make sure your images and videos are high-quality and well-lit. Their mission is to showcase your product in the best possible way. Use a mix of product and lifestyle images to give customers a better sense of the product and how it can be used.
  
  
• Optimize for mobile: 80% of customers shop on their mobile devices. It’s crucial to make sure your Creative is optimized for mobile viewing. Use clear and easy-to-read text, and ensure your images and videos are sized appropriately for mobile devices.
  
  
• Keep it simple: Don’t clutter your Creative with too much information or images. Be focused on the key selling points of your product.
  
  
• Highlight unique features: Use your Creative to highlight your product’s benefits. This can help to set your product apart from your competitors and make it more appealing to potential customers.
  
  
• A/B test your Creative: Try out different variations of your Creative to see which performs best. You may include various images, text, or video content. Use Amazon’s advertising tools to monitor the performance of your ads and make data-driven decisions about which Creative to use.
  
  
• Pay attention to Amazon’s guidelines: Make sure your Creative follows Amazon’s guidelines for advertising. Include image and text size restrictions and rules around prohibited content.
  
  
• Use customer reviews and ratings: Include customer reviews and ratings in your Creative.  It helps build trust and credibility with potential customers. This can help to boost click-through rates and conversion rates for your ads.
  
  

Do you have more tips to add?