Starting an Amazon business is challenging, especially when you are a new player on the scene. There are many brands in the e-commerce space, and you must find your spot among the giants. 

But how? Is there any Amazon feature that could navigate your advertising campaigns and strategy?

We have a two-word answer: bid recommendations. 

Amazon gives you the range for advertisement bids if you reach the top or the bottom of the page. Bid recommendations are the golden middle and give you guidelines about: 

• the best value for the money you invest in Cost-per-click (CPC) advertising campaigns. They are calculated based on an analysis of winning recent and similar bids in your product sub-category. 
• the specific niche you advertise and the best performing competitive products; 
• how to troubleshoot low performance. When you have a bid range, it’s easy to understand why your ad is top or bottom-placed or hasn’t any impressions. In the last case, you most likely set the bid under the lowest one suggested by Amazon. 

Bid recommendations are helpful not only for new sellers. They are a part of every long-term strategy and affect the brand’s overall performance.