If you have been an Amazon Seller for a while, you remember the Amazon Product Display. It was replaced by the Amazon Sponsored Display in November 2019.

A few days ago, the platform expanded its bidding controls for certain regions.
Sponsored Display campaigns are now both report and target-optimized.

Amazon advertisers can use “Optimize for viewable impressions” optimization.
Here are some advantages of the new feature:

• Help drive product and brand awareness
• Express your bids for viewable impressions with vCPM charging
• Access Click + View attribution for metrics such as ROAS
  
  

As a result, you can use broad targeting to attract new customers and drive performance for growing your business.