Understanding your customers’ needs and analyzing their behavior is crucial for every campaign. Not only because your sales depend on this. But because having in-depth knowledge of the market in the long term is 100% worth the effort.

One of Amazon’s latest features shows that launching new products based on well-analyzed demand data with the exact keywords for ads could create a best seller.

We can now experience Opportunity Explorer.

It is an innovative way to understand customers’ search and transform their unmet desires into new products.

Here is a brief overview of what we get with the Opportunity Explorer

• Up-to-date and accurate data for customers’ demands and the current selection on Amazon
• Customers’ demands and current selections, bundled into different niches with unique characteristics.
• A detailed page for every niche where you can check data for current products and statistics for the future launches of new products.

Sellers could also experience a buyer’s journey as they can browse their store’s taxonomy or type search terms like buyers. This could help in creating very niched, specific products and campaigns.