Posted: June 22
Tomorrow is going to be a BIG day for Amazon. We are getting game-changing updates to Sponsored Display product targeting.
It is going to allow brand owners and sellers to expand their ad serving on and OFF Amazon. How is it going to achieve this? Doesn’t it sound too good to be true? Let’s talk about:
Offsite Contextual Targeting
By using (1) your bid optimization and (2) targeting strategy, Amazon will deliver your ads offsite. By putting them in various contextually relevant placements (like Twitch), your ads can reach a more relevant and broad audience.
You have 2 ways to take advantage of the newest updates. Either through Dynamic segments or Categories.
At AMZ Bees Agency, we are going to start experimenting with the updates and once we have more data and insights, I am going to share them with you.
AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.
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