Posted: Feb 18
There are many examples of brands that work like closed systems and don’t encourage external traffic. Apple and LinkedIn are the first two popping into my head.
Amazon breaks that rule. By launching programs like the Brand Referral Bonus and Attribution, the platform proves that external traffic is essential.
In the following paragraphs, I will mention a few external channels you can use to expand your audience and revenue.
External traffic can be a great way to boost your brand. It is definitely encouraged but in most cases, your main focus should still remain on Amazon PPC and keyword ranking.
AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.
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