Posted: Mar 15
Even if you think you have the best idea for a product, there is no guarantee that the product you want to sell will become successful. This is why it’s vital to do Amazon product research before committing to selling something.
Amazon product research is when sellers research product markets they want to sell to determine the likelihood of building a successful business there. This is important because even if you think your product will do well in theory, it may not do well in the real world.
So how do you know if your idea would make an attractive product to Amazon customers? Here are a few questions you should ask yourself and research about your product to determine whether it has a chance of selling successfully:
Is your product profitable?
If your product wouldn’t turn in a profit, it may be worthwhile to consider other avenues or methods of selling.
Is your product a part of a saturated market?
It’s difficult to break into a market that’s already heavily saturated with products similar to yours, so if you see a lot of listings with similar products and a lot of reviews, take a moment to consider your ability to make your product stand out from the rest.
Is there a demand for your product?
If there isn’t a demand for your product, it won’t sell. There isn’t a way around that, unfortunately.
The manual method is simple but is also the most time-consuming and hands-on. It involves checking the bestseller list and looking for trends in the marketplace.
The automatic method uses tools that do your research for you. Luckily, you can use a variety of great product research tools; you just have to look. There are even great free product research tool options if you’re not looking to add extra expenses.
Find Reliable Suppliers
Having reliable suppliers as an Amazon seller is crucial – after all, what are you supposed to do if you don’t have consistent access to what you need to make your product? There is no right or wrong way to find a supplier that fits your needs, but here are a few ideas that might help you out.
Online supply stores are plentiful these days and can handle virtually any need a seller may have. Even if you’re a seller who would like to support suppliers with certain values (such as local sourcing), finding suppliers that fit those values is pretty easy.
Another option is product sourcing agencies that do all of the research for you. These are third-party services that will make your life finding suppliers much, much easier, but you also need to consider their cost against your bottom line.
Fairs or Shows
Face-to-face networking is invaluable. Going to fairs and shows and connecting directly with suppliers is a great way to find suppliers you would’ve never had the opportunity to meet otherwise.
One thing you should always pay attention to when doing product research is what makes your product and similar attractive, starting with your product listing. What can you do to entice a potential customer to decide to spend their hard-earned money on your product?
Look at your competitors’ listings, especially the successful ones, and compare them to yours to determine what might be missing.
Here are a few common mistakes sellers make in their listings:
Before you list a product on Amazon, you should do product research. During this process, you should consider the following about your product:
If the answer to all of the above is yes, you’re in a good place to publish your listing – just remember that even doing your research doesn’t guarantee success, but hopefully, with these tips, you’ll save yourself a lot of hassle.
AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.
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