Attention, Amazon Sellers!

Do you remember John? Our Private label advertiser I introduced to you when talking about the four ways to disable returns evaluation settings.

It’s time to reveal details about how he handles negative reviews, so comm’on John, let’s start with the review types on Amazon.

Star Ratings

Customers can give products a star rating out of 1-5 stars!

Written Reviews

Get detailed feedback from customers who’ve purchased and used your product. Their reviews can be positive or negative, providing valuable insights for sellers and potential customers. 

Verified Purchase Reviews

Trustworthy reviews come from customers who bought the product through Amazon. These carry more weight in Amazon’s algorithms!

Images and Videos

Buyers can showcase the product they bought from John through visual media, demonstrating its appearance and usage. A game-changer for potential customers!

What’s Allowed and What’s Not from Amazon and their Review Policies? 

Amazon encourages honest, informative, and unbiased reviews that empower customers to make informed decisions. Forbidden Reviews on Amazon include:

• Non-product-related content
• Fake or fraudulent reviews
• Violations of Amazon’s community guidelines
• Offensive language or personal information
• Reviews aimed at manipulating ratings or feedback
  
  

How to handle negative Reviews like a pro (a.k.a like John)?

Negative reviews can be daunting, but fear not! Even though Amazon doesn’t give many opportunities to react to these reviews, here is what John does to overcome them! 

Reach Out Privately

when and if you have any track of who left the comment. The information is rarely available, but when you have it, contact the buyer privately to find a resolution. Personalized attention goes a long way! 

It’s even rarer to respond to negative reviews. If it happens you can use only 1 or 2 templates.

Continuous Improvement

Utilize negative reviews to identify areas for product enhancement. It’s an opportunity to make your product even better! You can constantly monitor and improve your Amazon NCX ( Negative Customer Experience) index.

Voice of the Customer is a page in Amazon Seller Central where on a custom Dashboard you can take a look at feedback from your customers – returns and issues they had and overall experience. This way you will have the information needed to improve your product or Product Detail Page (PDP).

Boost Positivity

EXTRA TIP: Engage with customers through Q&A!

They can ask questions about the product, and you, as the seller, or fellow customers can provide answers. An interactive way to clarify doubts! 

The facts about deleting or reporting negative reviews:

Unfortunately, deleting a negative review in most cases is only possible if it violates Amazon’s guidelines or is fraudulent. However, you can take these steps to report it to Amazon:

• Visit the product listing containing the review.
• Locate the review you want to report.
• Click on the “Report Abuse” button beside the review.
• Choose the appropriate reason for the report.
  
  

Regardless of negative or positive, reviews are always helpful. They ensure you are on the right path or show you where your product needs improvement.