Here are the 5 Amazon Deals that can boost your account performance (if having a good product to offer):

Prime Big Deals Day Discount (previously Prime Exclusive Discount)

PED is a free-to-use price discount available only for Prime members.

Lightning Deal

A Lightning Deal is a time-bound promotional offer. You can feature your product for 12 hours on the Amazon Deals Page. Its main goal is to get additional traffic from the deals page.

Best Deal (previously 7-day Deal)

Best Deal (previously a 7-day deal) is also a time-bound limited offer featured on the main Amazon Deals Page. Its purpose is to increase conversions and organic ranking.

Top Deal

Top Deal (previously Deal of the Day) is a promotional offer applied on selected products by a special Top Deals team. They usually rank at the top of the Deals page.

Multi-brand Top Deal (MBTD)

MBTD is a variation of the TD. Within this deal, there are multiple brands from the same main category. Just like TDs, in most cases, MBTDs rank at the top of the Deals page. From our experience, they are easier to get but provide lesser results.

We at AMZ Bees use Amazon Deals based on each brand’s goals and specifics, but all promo offers are valuable. You have to test which one is most appropriate for your account.