“If you are afraid of wolves, don’t go into the forest,” says a very famous proverb. Such as every rule, this one has some exceptions. 

One of them relates to small businesses on Amazon.

Next to big brands, they could compete for a good piece of the profit pie. Here is why: 

• Amazon is big sellers’ one of many e-commerce channels. Thus, small brands use the platform as their primary or only one place to show their products. A new Seller would spend more effort and devotion to expand his Amazon account. No doubt, a win-win strategy for the platform.
• Small brands focus on organic traffic and customer satisfaction more than huge brands. Small accounts have to stand out from the crowd if they want to compare with the big names in the industry. They pay more attention to consumers’ feedback, needs, and shopping experience.
• A new Seller is very detail-oriented and focused on SEO, proper keywords research, and offering a high-quality product. Big brands have one essential advantage – they are recognizable. This is why they do not entirely focus on these crucial details. 

In conclusion, if you are a new business owner looking for a worldwide e-commerce experience, Amazon is the best place to start. If it couldn’t happen with work, it could happen with a lot of work. But it is always worth it!