Posted: Dec 28
Optimizing bids takes a significant amount of time. Especially when you manage many advertising campaigns.
The good news is that there is a way for advertisers to save time and minimize errors when creating and scaling PPC campaigns.
I’m talking about the bulk uploads. They are used to download the exact data you currently have in all your campaigns and update your PPC strategy.
A few advantages of bulk uploads include:
Analyzing data on a macro level.
It’s the same way as if you analyze it with the Ad Console, only you can filter it to any extent that Excel allows you to.
Filtering your campaigns/target keywords based on your preferences.
For example, you can choose the number of sales, impressions, orders, etc.
Optimizing and editing bids is much easier.
You have all the data you need in one place. This allows you to update bids for bigger accounts and to set different rules for each campaign.
Adding negative targeting.
Search terms reports give you the exact search data that customers are typing in the search results. This is what Amazon targets in reality. You can start negative targeting on the bulk files and upload those negative keywords to your ad campaign.
Regardless of the fact we work with bulk uploads on a data level, we still look over the bids and targets because human interaction is crucial. We eliminate potential problems and ensure better PPC results.
The main disadvantage is that all the data might look complicated when you have more than a few campaigns. It is easier to work with Amazon Seller Central for a more straightforward strategy than the bulk uploads.
In conclusion, if you want to create, update or RENAME your campaigns on a macro level and save time, bulk files are the perfect solution. If you work on 1 or a few campaigns with no more than 1 product, the Ad Console is enough as well.
AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.
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