Posted: Feb 28
Are you frustrated by customers who look at your product but forget to add it to the cart?
The good news is that this is not the last call for the perfect deal. If you are a Brand-registered Seller, Amazon gives you the power of retargeting ads.
They help you to chase interested but reluctant customers and increase your conversions and profits.
You can use retargeting ad campaigns when you offer seasonal and non-seasonal products. Here is how they can improve your strategy:
For the lookback, the type of product is not important. The opposite is true for the reusable ones.
I think the most optimal time for retargeting ads is 7 days. This way, there is a chance for consumers to be still researching for their best deal.
Retargeting campaigns should definitely be a part of a long-term strategy, but they shouldn’t be overused. Launched at the wrong time, they could badly affect your TACoS.
AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.
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