It’s that time of the year, Sellers! Discussing discounts and coupons is the most common topic. Sound great! But what is the Amazon program we rarely discuss regarding discounts?

FBA Subscribe & Save (S&S).

Let’s start with a short overview of what S&S is.

The program allows your customers to sign up for scheduled, recurring deliveries of items they use very often. As a Seller, you give your buyers a base discount funded by you.

The benefits of joining Subscribe & Save are also many.

• S&S encourages repetitive purchases and brand loyalty.
• You can also give your customers special shopping experiences that can increase your sales.
• It builds brand awareness.

What are the 6 MUST-HAVEs to join the program. 

• Professional Seller account in good standing.
• Brand enrolled in Amazon Brand Registry.
• Inventory in an FBA warehouse (FBM is not an option for S&S)
• Fulfillment history and an 85% in-stock rate
• Seller feedback rating of 4.7 or higher
• FBA seller for at least 3 months
  
  

Note: Effective December 18, 2019, enrollment of new products is limited to brand owners. Any product enrolled before December 18 remains eligible for Subscribe & Save.