Q3 ended very strong. Especially when talking about Amazon’s new tools and updates for September.

Without further ado, here are 7 of them:

Delivery troubleshooting for all self-service customers, including Open Exchange Inventory

The existing deal troubleshooting functionality is now live for all line items regardless of the inventory they run on. The functionality includes:

• the missed bid reasons codes in the campaign management table,
• the missed opportunities insight card,
• and the troubleshooting funnel.
  
  

Amazon Attribution (AA) is launching Amazon Attribution Re-marketing

The new tool helps you reach audiences directed from your off-Amazon ad traffic into Amazon in the last 30 days. This audience is available in Amazon DSP.

A single campaign manager view and convert currency metric for Sponsored Ads from any country

Before this launch, the advertisers who ran Sponsored ads across the globe needed to spend time switching from one country to another. And also manually convert currency-related metrics. Now, you select the “Country” filter to dive deep into campaigns from the countries of your choice. 

New Delivery Metrics

• Delivery Rate – It identifies the current state of delivery and surfaces the potential risk of under-delivery early.
• Budget at Risk – It lets you know how much of your budget would be at risk if an order is projected to under-deliver and alerts you to take action.
  
  

Both metrics are available in the Advertiser-Orders and Entity-Orders tables. Delivery Rate is also available on the Order-Line Items and Order Settings pages.

3D content to increase conversions

If your brand is registered on Amazon, you can add 3D content to your listings. It will help you increase sales by creating a more immersive customer experience. Your customers can virtually try makeup and shoes or visualize how your product will fit their space. 

ASIN performance comparison for brands with the Search Query Performance dashboard

Compare the top 10 competitive products with your specific ASIN and benchmark your product benefits, value proposition, and price. You can also use this data to tailor your keywords, adjust your advertising campaigns, and inform your pricing strategy.

Customers will see sales trends for your eligible listings

Product listings for certain categories including health and personal care, home, and sports, will display a “sales trend” that highlights how many customers recently purchased that product. The feature is designed to help customers find your most recent popular products.

September prepared us very well for the busy Q4!