Here are eight updates and new features May 2023 brought to the Amazon table:

Custom audience creation and activation feature in Amazon Marketing Cloud (AMC)

From the beginning of May, you can use SQL queries, and activate these AMC custom audiences for Amazon DSP campaigns. The platform helps you build more relevant audiences based on richer inputs on and off Amazon.

New shopper engagement insights in your Store’s insights dashboard

When you visit your Store’s insights Dashboard, you can see the new Engagement feature on the left side of the page. You can track metrics such as views, clicks, add to cart, conversions, and purchases at the product level.

Podcast ads from Amazon Ads are now available in the UK through Amazon DSP

You can buy a diverse mix of podcast supplies across thousands of shows as non-guaranteed inventory. It includes Amazon’s owned and operated podcasts  to third-party supply via Amazon Publisher Direct.

Sponsored Display audiences are now available for advertisers in Belgium

If you are a registered seller or vendor to Belgium, you have access to views and purchases remarketing.

Brand Impression Share (Beta)

Huge update that shows the Top-of-search Impression share ( (ToS)  IS) for your brand terms over time.

It measures the % of ToS IS your ad campaigns receive out of the total impressions they could actually receive.

New Sponsored ads daily budgeting policy and options

Amazon updated the daily budgeting policy for Sponsored Products, Brands, and Display. They allow you to spend up to 100% more than the average daily budget on any given day.

Amazon Ads Status (Beta)

A new feature that provides the latest status information on Amazon Ads services. You will see the current status of services like campaign creation, management, ad delivery, etc., on Sponsored ads and Amazon DSP.

New Amazon Marketing Cloud learning content on demand

You and your partners can access new and enhanced on-demand learning content about AMC via the learning console.

Here is what the learning content includes:

• AMC foundations
• AMC developer
• AMC account setup and management

An exciting month full of surprises!

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