April is already off the scene, giving May the mic and its business goals and challenges.

Before we close the 4th month of 2023, let’s look at what it gave us on Amazon’s new tools and updates.

Amazon Ad Server to unify your AMZ Ad Strategy

It helps advertisers worldwide to have new visual experiences and connections to AMZ’s audiences and ad tech solutions. You can:

• Read performance metrics with visual analytics.

• Easily customize dynamic creatives for a range of formats.

• Configure report deliveries of campaign insights.

Advertisers can achieve advanced insights about their audiences and sales. It helps them to optimize their Amazon DSP campaign strategy by bringing Amazon Ad Server’s breadth of cross-media analytics into Amazon Marketing Cloud (AMC).

Advertise Audible titles with Sponsored Products

Vendors (and book publishers) can advertise their Audible titles with SP in several European countries, Canada, Australia, and Japan.

They can boost the visibility of their Audible titles with Sponsored Products and other book formats, such as eBook and print books.

Manage advertising across countries from a single sponsored ads account

Announced at the unBoxed event last year, and now it’s finally LIVE.

Advertisers can sign in to the Ad console for all countries at once. It’s easy to navigate between countries to view and manage accounts in the preferred language.

In short – International advertising just became easier.

New Amazon DSP machine learning models

Amazon DSP is now using new, more advanced machine-learning models and optimized campaign control systems.

This way, advertisers will enhance bidding and pacing decisions and reach previously unaddressed audiences.

New Brand Profiles feature

A great new addition to the Amazon Ad family that allows you to boost brand recognition and potentially increase your sales and customer community. You can add your:

• Brand Logo

• Brand Description and Tagline

• Brand Color

• Featured Brand Image

Amazon expands designated market areas (DMA) and budget limits for local campaigns

Before, Amazon STV local ad products had a geographic limit and a budget cap. They aim to serve the needs of hyperlocal small and medium businesses (SMBs).

This release unblocks emerging local advertisers by allowing them to reach more market areas. They can increase their budgets to expand their reach accordingly to their growth.