Posted: August 2
It’s summertime. Most likely, you think about August and its beaches, cozy evenings, and refreshing breeze. Business and its dynamics do not fit the plans. But not for everyone.
Amazon devs indeed can explain a few things about a busy summer. More than 6 new features for July are here to prepare you for the Q3 and Q4 of 2022. Let’s have a closer look at some of them:
Registered sellers and vendors can now combine their SD creatives. You can add a headline, logo, and lifestyle image together or individually. That helps you to have complete control and flexibility when customizing your ads. The new launch is available via Amazon Ads Console and API.
The feature is available only in the USA. It helps advertisers to track their ad spend across addressable and non-addressable audiences. This reflects in more effective bids and budget maintenance. It’s available for managed and self-service.
Creating customized videos for your Sponsored Brands’ video placements has never been easier. With this launch, you have ready-to-use templates. You can add images and copies from your detail pages and upload lifestyle and other images from your desktop or creative assets. Available via Advertising console for both sellers and vendors.
The new charting component appears directly above the campaign management data table. Amazon DSP did not provide data visualization within the campaign management tables before. Now, you can chart KPI and delivery metrics and identify trends over time in the same campaign management view where you edit orders and line items.
Amazon is full of surprises! What do you think of the new launches?
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