Posted: Feb 03
It seemed like yesterday when we welcomed the new year but the first month of 2022 is already history.
While we dive deeper into Q1 of 2022, let’s take a look at Amazon’s new features and updates for the last month.
ASIN Growth Optimizer
Launched in the first days of 2022, it shows the best practices and action categories you should fulfill to reach top ASIN optimization. You can find ASINs ranked by sales and traffic.
Theme-based bid suggestions for Sponsored Products
A very welcomed updated version of the old bid suggestions feature. It helps the Seller choose the bid that aligns mostly with his campaign’s goals.
One of the crucial new updates to this feature is the historical impact metrics. They are based on similar products. Having this data could help you increase sales significantly.
Customer Engagement Tool available in Seller Central
This feature was fully available in Vendor Central. The opportunity to run email campaigns via Seller Central is finally live. You can customize themes and your emails topics.
More bulk uploads updates
We talked about changing campaigns’ names via bulk files lately. You can also add many ad groups under a particular SP campaign. You have a limit of 100 keywords when creating a Sponsored Brand campaign and product targeting ads availability.
Amazon Turkey FBA program
From now on, products sold from EU Warehouses will be delivered directly to their Turkish customers by Amazon. You don’t have to handle Turkey-specific import and shipping operations. You also don’t need a Turkish VAT registration. All the taxes, including shipping costs, will be calculated automatically by Amazon’s system.
View-only access for manager accounts
You have the option to grant a manager account and its users’ view-only access to your advertising data. They would be able to create and download reports, view invoices and payment information. These changes reduce the risk of unwanted errors.
AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.
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