It’s time to spin the wheel for 2023 new Amazon features.

Let’s start with January and its surprises!

Sponsored Brands signals in Amazon Marketing Cloud (AMC)

Advertisers can already use ad signals of Sponsored Products, Sponsored Display, Amazon DSP, and Sizmek Ad Suite in AMC today. They can uncover various insights across their media investments on and off Amazon.

Below are examples of the analysis advertisers can perform using the newly added Sponsored Brands signals.

• Audience reach analysis: Measure the total and the incremental reach of different media types in sponsored ads portfolio, including Sponsored Brands
• Ad-attributed conversions: Analyze the total brand purchases and sales made by audiences exposed to or engaged with Sponsored Brands ads
• Keyword analysis: Locate high-performing keywords across Sponsored Brands and Sponsored Products
• Path to conversion: Understand customer journey in terms of media exposure, and the role of Sponsored Brands in journeys.

The new update is available for registered AMC advertisers who run Sponsored Brands campaigns.

Amazon DSP now allows you to create deals with simplified third-party exchange names

Amazon changed the source names for manually created deals. The reason is to align with the third-party exchange names utilized elsewhere in Amazon DSP.

Previously, during manual deal creation, customers would see a long drop-down of every supply source and combination of media type/format supported. The new experience presents customers with a simplified list of sources consistent with the names used across Amazon DSP.

Sponsored ads and Stores launch in Belgium

Whether you’re looking to scale a new product launch, drive brand awareness, or grow your business on Amazon, sponsored ads can help support your business goal. Eligible sellers and vendors can now leverage Sponsored Products, Sponsored Brands, Sponsored Display, and Stores on amazon.com.be.

Product PPC Performance in Amazon dashboard

We will no longer need to use portfolios for single ASIN campaigns to get a clear view or dive into reports. More for this feature you can find in the comments below.

Three-level variation themes via Seller Central

This opportunity was available only via Vendor Central and for select categories (only via flat files), but now Sellers with more variation products will benefit from the update as it will boost their BSR and reviews. 

Amazon turns FBA Fees into an auction

One confusing decision from Amazon led to different positions between Sellers. You can read more about the feature on our friend Marie‘s profile.