Posted: February 03
It’s time to spin the wheel for 2023 new Amazon features.
Let’s start with January and its surprises!
Sponsored Brands signals in Amazon Marketing Cloud (AMC)
Advertisers can already use ad signals of Sponsored Products, Sponsored Display, Amazon DSP, and Sizmek Ad Suite in AMC today. They can uncover various insights across their media investments on and off Amazon.
Below are examples of the analysis advertisers can perform using the newly added Sponsored Brands signals.
The new update is available for registered AMC advertisers who run Sponsored Brands campaigns.
Amazon DSP now allows you to create deals with simplified third-party exchange names
Amazon changed the source names for manually created deals. The reason is to align with the third-party exchange names utilized elsewhere in Amazon DSP.
Previously, during manual deal creation, customers would see a long drop-down of every supply source and combination of media type/format supported. The new experience presents customers with a simplified list of sources consistent with the names used across Amazon DSP.
Sponsored ads and Stores launch in Belgium
Whether you’re looking to scale a new product launch, drive brand awareness, or grow your business on Amazon, sponsored ads can help support your business goal. Eligible sellers and vendors can now leverage Sponsored Products, Sponsored Brands, Sponsored Display, and Stores on amazon.com.be.
Product PPC Performance in Amazon dashboard
We will no longer need to use portfolios for single ASIN campaigns to get a clear view or dive into reports. More for this feature you can find in the comments below.
Three-level variation themes via Seller Central
This opportunity was available only via Vendor Central and for select categories (only via flat files), but now Sellers with more variation products will benefit from the update as it will boost their BSR and reviews.
Amazon turns FBA Fees into an auction
One confusing decision from Amazon led to different positions between Sellers. You can read more about the feature on our friend Marie‘s profile.
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