Amazon Sellers, welcome the Explore Brand Selection tool in BETA!

The new Amazon feature promises to make listing new products fast and easy!

This is how it works: 

Once you opt-in, Amazon will identify potential selection opportunities from your website. Further, it will create drafting listings for your review and approval. 

To finish the listing process, you will need to provide additional information for the product, such as selling price and inventory availability. 

NOTE: You are not obligated to list any suggested products. You control the content and products available on your store before submitting your listing live. 

Where to find the Explore Brand Selection tool: 

Seller Central -> Catalog -> Add Products -> Click Learn More under Explore Brand Selection to open the tool.  

Pay attention to your inbox for an email notification from Amazon if you are eligible for the feature. 

P.S. If you work with SAS Core Manager (or any Amazon Manager), you should have early access to the tool. 

P.S. 2 Looking at the description of the tool, it seems it is probably more applicable for accounts with large product selections. Private Label Sellers won’t see much of a difference.