Amazon December News

Posted: Dec 30

2021 was a hectic year. From a personal and professional perspective, it was a year to remember.


Amazon proved it, too. Before we dive deep into Q1 of 2022, it’s time to turn back some memories and pay attention to several essential features launched in December 2021.


Customize main images by specific region

  • Amazon Sellers have the opportunity to optimize their listings images for a specific European region.
  • Before launching these updates, the images in listings were the same globally. No doubt, this detail reflected the final product conversion and PPC performance.


Responsive eCommerce Creative (REC) template allows sellers to add customer reviews to their ad copy

  • From now on, advertisers can add customer reviews to their ad copy by providing both links and text to specific feedback.
  • They might offer more information about their products and create trust with customers simultaneously.


Renaming campaigns in bulk files

  • A few days ago, we talked about the benefits of using bulk uploads in more significant accounts.
  • Amazon added more pros to the list at the end of December 2021. One of them is that sellers can rename their campaigns directly in bulk files and upload those PPC changes.


Total conversion metrics

  • Total conversion metrics are now enabled throughout the Amazon Ads’ reporting interfaces.
  • They track and report conversions of particular ASINs and brand halo products. This crucial feature gives the overall value of Sellers’ ad campaigns.


Sponsored ads and Stores launched in Poland

  • Last but not least, Amazon’s Sponsored ads are now available in Poland. Both sellers and vendors could use them via the Ad Console and Amazon Ads API.

Interested in conquering Amazon together?


AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.


Phone number 1-231-825-3486



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