We’ve been preparing monthly reviews of the new Amazon features for a while, but April 2022 hit all rankings. This is why we will separate all updates into 2 different posts. 

Let’s have a look at part 1 of the most important new tools and updates for the last month: 

Partner status – the global recognition of Amazon for its Ads Partners;

You probably have seen a lot of posts of Amazon sellers and entrepreneurs announcing that they are verified Аds partners. This update gives a lot of benefits to the specialists that show expertise and engagement with Amazon Ads. They receive:

• a badge indicating the tier of status achieved,
• the opportunity to reference status achieved in marketing materials
• an updated partner directory listing that highlights status achieved. 

Amazon DSP Advanced Certification; 

It validates an individual’s ability to excel in Amazon Ads programmatic strategies, including:

• the Amazon DSP campaign setup
• reporting and attribution
• bid strategies and campaign optimizations

This is the first advanced-level certification from Amazon Ads. You can access it in the Learning console if you have a learning console account. 

Amazon DSP’s total conversion metrics; 

These metrics are the default measurement for on-Amazon conversions for Amazon DSP campaigns. Metrics for your promoted products will be paired with relevant total metrics in all DSP reports and report interfaces. The new feature is accessible for self-service and managed ones in Amazon DSP.