Posted: Sep 9
Scaling your Amazon account requires a lot of manual work and attention to detail. Fortunately, the platform allows some automation. For example, using Budget rules is one way to reduce manual effort.
These rules can be helpful for adjusting campaigns on two common occasions.
Before big shopping events or when you observe a trend in your performance metrics.
This is why you have Schedule-based rules and Performance-based rules.
Apply Scheduled-based rules around events like Prime Day, Black Friday, or Christmas. Targeting your audience in a period that yields more sales will improve your results.
Or use Performance-based rules to automatically increase your budget based on data from the previous 7 days. Amazon will take metrics like your ACOS, CTR, or CVR to scale your campaigns.
To take advantage of these rules to the fullest, don’t forget that:
AMZ Bees is an e-commerce agency that grows and manages brands on Amazon with advanced PPC strategy, listing conversion optimisation and problem solving.
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