Have you wondered if TACoS (Total Advertising Cost of Sales) or ACoS (Advertising Cost of Sales) is more important for your better performance?

My answer is simple. Both.

It’s time to demystify these 2 KPI metrics in 4+4 of their main characteristics!

TACoS: The Big Picture Perspective

• TACoS measures the efficiency of your overall sales funnel, encompassing both organic and advertising sales. It provides a comprehensive view of how your ads contribute to your business’s revenue growth.
• By analyzing TACoS, you gain valuable insights into your advertising efforts’ true return on investment (ROI). This helps you understand the effectiveness of your campaigns in driving not only direct sales but also organic sales uplift.
• Optimizing TACoS allows you to strike the right balance between ad spend and revenue, ensuring a healthy bottom line for your business.
• TACoS helps you identify opportunities for improvement in your advertising strategy and make data-driven decisions to maximize your overall sales performance.
  
  

ACoS: Focusing on Advertising Sales Only

• ACoS represents the percentage of your ad spend compared to the revenue generated directly from those ads. It measures the efficiency of your advertising campaigns in terms of generating sales.
• Tracking ACoS helps you assess the profitability of individual ad campaigns. It allows you to determine whether your advertising spend is delivering a positive return on investment.
• By optimizing ACoS, you can fine-tune your targeting, bidding, and ad creative to improve your ad campaign’s effectiveness and maximize your advertising ROI.
• ACoS is a valuable metric for short-term performance evaluation. It enables you to quickly assess the efficiency of your current campaigns and make necessary adjustments to drive better results.
  
  

Understanding TACoS and ACoS is crucial.  By leveraging these metrics effectively, you can make informed decisions to optimize your ad spend, increase sales, and achieve long-term success.

And there is no need to focus on just one or another. They can work perfectly together!