From day 1, we immediately understood that there were tons of work to be done: 

• We had to fix a lot of structural issues, and we have created a new 1st level of PPC structure. We had to turn off 95% of the client’s previous campaigns because they were incredibly poorly managed. The only option was to push the changes as much as possible. Our goal was to gather the campaign data and get more organic rankings. 
• For the first 30 days, we increased the Ad Spend budget to $18K per month for initial data and scale. We have slowly started to lower it in March to around $2,5-3K per week. 
• We updated the listing copy to be SEO friendly, and we didn’t forget to do it for the backend SEO as well; 

Regardless of the technical issues with Amazon, we finally managed to create stable product variations. In the beginning, the platform was constantly separating the main variation, but we didn’t give up. 

It is too early for a full case study because we are at the beginning of our journey. Until then, we are working hard on the new visuals that will help us to improve results even more. I’m confident that soon I’ll be able to share more milestones achieved and data to discuss.